I was on facebook this morning and I saw this logo for the first time. I stared at it with a look of befuddlement. There was something about the ad that was throwing me off. Was it the name? The logo?
Turns out it was both. After I googled the original Yellow Pages Logo, I realized what was going on. As you can see, yellowbook is trying to capitalize off the original brand of Yellow Pages to become the modern online version. I believe the yellowbook logo is cringe-worthy. As for the real Yellow Pages, they’ve updated themselves as well. Although, I’m still partial to the original logo.