For the last three weeks of Studio class, Ellen has asked us to design a Brand Bible for the product we came up with at the weekend Visiting Artist Workshop with Designer/Art Director Peter Buchanan-Smith. My Brand Book will be for my product, KYT: Keys You Trust. KYT shifts the commonplace key from it’s mundane existence into an object of compelling personal value.
Keys are an important part of our lives. It’s something you carry with you every single day and your set of keys can be like a snapshot of who you are and how you live your life. Each one protects yet allows access into the lifelines of our world. A key is much more than just a copy—that tiny piece of metal if often what gets you home every single day.
As it stands now, getting a key looks like walking into a Home Depot and handing over your key to an indifferent employee of the big box store. They hand back a flimsy sheet metal copy of your very personal keys. If you’re lucky, they’ll even put it into a small manila envelope for you. If you really want to get crazy you can pick from the dazzingly ugly array of keys covered in smiley faces and zebra print.
With my KYT Brand Book I intend to convey an aura of personal experiences, good taste and excellent craft. Stay tuned.