Category Archives: Brands

Eyewear for Asians, by Asians

For Asians, eyeglasses simply don’t work. Traditional designs are made for European bone structures and don’t address those with flat nose bridges and high cheekbones. The only choice is to adjust the nose bridge on metal frames, but that’s only … Continue reading

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The Dollar Store Museum

How is it possible that this museum doesn’t exist yet?? After a short two day workshop with the Spanish firm Toormix, the MICA GD MFA class was asked to name and create a logo for one of two museums: Museum … Continue reading

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Final KYT Keys

My painted, photographed KYT Keys. See a finished version of my brand book here on issuu. The whole class is publishing proofs next week from lulu.com It’s incredibly cheap to get a custom, perfect bound book made. Less than $20 for … Continue reading

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KYT Design Explorations: 3

The book is almost finished. My painted keys just need to be replaced with the plain ones over break. Critique is this morning, so I’m sure I’ll have additional tweaks after that. Click on the photo to see the full … Continue reading

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Key Locks

Part of my KYT project is narrowing the scope. I went into a local hardware store and managed to convince the employees to let me shoot the making of the key. Unfortunately most of the pictures turned out blurry because of … Continue reading

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KYT Inspiration Pics

Finding inspiration for the mood and feel of KYT and the Brand Book.

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KYT Design Explorations:1

I’m trying to explore different visual languages for the Keys You Trust Brand Book. Read more about my KYT idea here. These spreads are the ones I did over the weekend workshop, but looking at them now, they feel too generic … Continue reading

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KYT: Keys You Trust

For the last three weeks of Studio class, Ellen has asked us to design a Brand Bible for the product we came up with at the weekend Visiting Artist Workshop with Designer/Art Director Peter Buchanan-Smith. My Brand Book will be … Continue reading

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I Spy: Less Logos

The clothing company FreshJive has been causing quite the stir in the media lately because of their unbranded line of their clothes—no logos anywhere. It’s newsworthy because we’ve all finally realized we’ve been duped. We’ve been giving all these clothing … Continue reading

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